Social Media Influencers, Misinformation, and the threat to elections

Misinformation is widely discussed as an existential threat to elections and social cohesion in various parts of the world. In a year in which the massive share of citizens living in democracies have voted for their governments, misinformation has been both a concern, and an opportunity for politicians standing for these elections. In this talk, we discuss the reasons behind the rise of misinformation, the perspectives and drivers of misinformation among citizens, and the role of social media influencers in these developments. I use two cases – the Indian general elections of that took place in April and May of 2024, and the upcoming US presidential elections in November 2024 to describe the contours of misinformation in the elections, and the role of influencers in undermining mainstream media and journalism.

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